Forget the recession… football shirt deals up to £147mill The combined shirt sponsorship income of the Premier League’s 20 clubs has jumped 25 per cent to £147million for next season. The £30m increase in sponsorship revenues reconfirms the strength of the Premier League as a product, allowing clubs to benefit despite uncertain economic conditions. The headline total could have been higher if deals such as United’s training kit deal with DHL were included. It is thought that deal was worth in the region of £10m a year to the Old Trafford club when signed last season. Deal: Manchester City's sponsorship with Etihad Airways is worth £20m per season Tottenham also received an additional £5m a year from Investec as shirt sponsor for all cup games over the past two seasons. The north Londoners are in discussions to extend the arrangement. The biggest financial leaps this season have come from clubs in the north-east, with Sunderland and Newcastle both successfully negotiating lucrative new deals. Sunderland recently signed a staggering £20 m-a-year agreement with Invest in Africa, a deal as lucrative as the highest deals enjoyed by Manchester City, Manchester United and Liverpool. The deal means an extra £19m a year for the club. Enlarge Newcastle owner Mike Ashley has overseen an uplift of £7.5m a year after thrashing out a £10m-a-year deal with Sir Richard Branson’s Virgin Money after Virgin bought the previous sponsor, Northern Rock. West Bromwich, Stoke, Norwich and QPR have improved their deals this season, and the overall total is boosted as the three newcomers to the Premier League — West Ham, Reading and Southampton — will earn a little more combined for their shirt deals (£3.2m) than the three relegated clubs, Bolton, Wolves and Blackburn (£1.85m together) last season. Sunderland in 4 place on this new deal worth 19mil
Nice one ROG, I actually thought it was a one off payment of £20 mill, but £20 mill per year is fantastic. Still wont pay fifty quid for a shirt though.
Short, Byrne, and Miliband are doing the buisness at SAFC. Honorable mention to Sir Niall for his efforts aswell. Good to see that we are laying the foundations for a solid business structure, hopefully players and trophies will come!
The club have had to do this sort of thing mate to try and get a head start on the FFP rules, better to do it right than look for loopholes to try and exploit when they hit you with them. More than happy with the way things are going at the minute business wise any way, transfers are a whole different issue.
