According to Google (Search "Google Zeitgeist"), more people searched for Euro 2012 than Olympics. Twatter had something similar. Not only that, but the top Olympics searches were about the opening/closing pantomine shows, not the hop-skip-jump contests. Confirms my belief that the top sports event in the universe are World Cup, Euros, Champions League, Premier League, FA Cup, ...., Algerian Football League Division III title race .... etc.
Interesting. That said, my interest in the overpaid antics of football has decreased since seeing the dedication and years of training that elite athletes put themselves through to compete at the highest level once every four years. A lot of top flight footballers, and fans come to that, don't give a **** about he World Cup or the euros.
The Olympic Games Football Tournament is the World's oldest international competition, dating back to the 1900 Games in Paris. In fact, it was the success of Olympic Football which prompted FIFA President Jules Rimet to run a similar competition in 1930. Olympic Football Tournaments 1900-2012 Progress Chart
When GB won the 1912 Olympic football final in Stockholm, the goalkeepers Mum was half Scottish - so they can say they have actually won something