Just read a snippet from the Sunday Mirror that Short is demanding better as the pressure grows on Bruce and Quinn. Says he's seeking an improvement on last seasons 10th place finish. Anyone got/read the whole article?
yes Ellis Short, the Texas billionaire bankrolling Sunderland, is demanding improvement to up the stakes for boss Steve Bruce and chairman Niall Quinn. Short is seeking better than last season’s 10th league place from under-fire Bruce, whose summer spending spree of close to £25million for 10 new faces has failed to gel yet for the Black Cats. A Sunderland source said: “Ellis Short’s looking at how the club can get better value for the money he’s putting in, everything and everyone is under scrutiny.” Read more: http://www.mirrorfootball.co.uk/new...-improvement-article791795.html#ixzz1WJg2AUNK Sign up for MirrorFootball's Morning Spy newsletter Register here thats it
Ellis Short has made his money in the venture trading / private equity business. He has invested his money by buying companies when they are ripe for the picking i.e they could do better. Such investors turn ailing companies around by improving their balance sheets (sometimes with short term gains by asset stripping) and then selling at a profit, usually about five years or so after taking control. I'm not saying that Ellis Short will do that with our beloved SAFC, but the very nature of his business acumen will dictate that he will not spend recklessly. However, he will need to keep SAFC in good shape for when he eventually moves on. I see from Wiki that he assumed full control in 2009, so we'll have the benefit of his business sense for at least another three years I reckon. He won't spend money we haven't got, which is a good thing otherwise we would end up like our favourite cousins up the road. Remember too that the Banks are not lending at the moment (as stated by Everton just last week) In other words, he won't let us fail otherewise the value of his investment would slide, but for the sake of the balance sheet he won't go mad. Just my take on things... Don't shoot the messenger ...
I aint looking, not after that post involving gail 'where the ****s my chin?' whatsherface. Still not recovered from that shock.
