http://www.walesonline.co.uk/footba...-state-of-the-club-s-finances-91466-30994079/ One of the better Wales Online interviews. It does come across as the club pushing the re-branding idea every chance they get. Some quotes: "In the medium term we need to find new markets and new income streams or we would see a shrink in the playing side which is the opposite to what fans want and what we want as a board." "you have to recognise South Wales has a quarter-to-half a million people. Perhaps we can tap into a billion people in the Far East who might have some interest in the club." "The original deal was on the table prior to the Blackpool play-off final and, despite the failure, to get promotion we concluded the deal. They didn’t have to do it because they had not signed on the dotted line. They were aware of the commitments they were making and are trying their best to meet them." "Without their involvement? DL: The club would be in administration."
