please log in to view this image Chelsea FC have come top of a table of Premier League clubs for the way they engage with fans across the internet, according to a new study by technology consultants Lewis Communications. The Blues finished ahead of Liverpool, Arsenal and Spurs and Manchester United - who were ranked eighth overall. Blackburn, Bolton and newly-promoted Swansea occupied the bottom three places in the league. The study examined a range of factors such as the number of Twitter and Facebook followers, level of interaction with fans, ease of online access and app development. The research found that despite having the highest number of Facebook fans â 19 million - Manchester United were using the social networking site mainly to broadcast messages and doing little to engage with followers. The Old Trafford sideâs Facebook following is nearly three times that of Arsenal in second place on 7.5 million, Liverpool and Chelsea both on seven million each and Manchester City on one million. United were one of just three teams along with Fulham and Norwich not to have an iPhone app although none of the Premier League clubs have an official Android app. Out of the 20 teams, only Bolton do not have an official Facebook presence, while Aston Villa and West Brom are the only sides with an official LinkedIn page. Swansea is the only club without a Twitter page. The report found that Manchester United striker Wayne Rooney was the Premier Leagueâs top tweeter with 1,567,967 followers, taking over from team-mate Rio Ferdinand on 1,516,559. Alex Clough, digital strategist at Lewis Communications, said: âSocial media has fundamentally reshaped the way people interact with the world around them and this is no more apparent than within the field of sport.â âPlatforms such as Facebook and Twitter have allowed a new generation of fans to connect with their football idols and teams in ways that they haven't been able to within the modern game and clubs need to embrace this.â âItâs important that clubs do not just use these social channels to broadcast their messages but also to open up an authentic dialogue with fans to answer queries and complaints as promptly and efficiently as possible. http://www.sportindustry.biz/news/view/10440/Chelsea%20tops%20Social%20Media%20poll
Ginge --this is great news, but it doesn't surprise me! It doesn't seem to mention Chelsea TV, which is yet another excellent communication medium.
We are making the most of our brand (winning footie). 84900 sell out in Malaysia this year. The dippers failed to sell 80000 tickets and they were cheaper too!
As much as this is great news, have you seen the quality of response on the facebook page to posts? I Love Didier JT is Best Frank is legend I love dider Etc
This isn't fact, or it's old. Norwich have an official iPhone app (take a look yourself if you have one) and Spurs have an official Android app
In yesterdays Times they published a chart of the fanbase worldwide of all the major teams. Man Utd were top with 354m, next were Barcalona with 270m, then Real Madrid with 174m, and we were 4th with 135m, Arsenal 113m and then AC Milan on 99m. It then fell sharply away to Liverpool 71m,Inter 49m, Bayern Munich 24m. The interesting numbers were Man City 18m and Spurs 11m
The fact that it may be old doesn't change the fact that in its timeline it is or was a fact No wonder your a Spud.
