Worth 40 million a year: http://www.dailymail.co.uk/sport/fo...ve-year-deal-Yokohama-Rubber-Company-Ltd.html Second biggest after United.....Seeing this makes me start wondering and thinking our negotiating team are quite ****, very very ****. When you compare our deal to Chelsea you realise how crap ours is in comparison, with 30 million a year. ****ing hell, we're even now going to start lagging behind the big boys not only on the pitch, but even off the pitch with sponsorships and marketing....There's no reason Chelsea should be able to have a jersey deal worth 40 million a year while we make a deal worth only 30 million a year.
Seems it was hard bargaining from abramovich. The article says they have been holding out from signing a £25m a year deal with a different sponsor for a while before eventually getting this deal done. Our deal is still a good deal but it makes you wonder if we couldn't have pushed it up another five million or so.
I think we definitely could have taken more money from Puma, we're the biggest team they're associated it, and we only take 25 million a year.
Well hopefully with this deal, we will see some of their players stay on their feet and not slip over....
The deal with Yokohama does not make a lot of sense until you realise that Yokohama recently did a big deal with Barrick Gold, which has investment and history with Roman Abramovich. Arsenal will never be able to compete with these clubs that use corporate interests to inflate sponsorship deals to circumvent financial fair play.
Out of interest did you see the comments from the club regarding the summer transfer kitty? Supposedly £50m spending monies to do with as we will. The comment that got me though was that they expect a far stronger challenge from us this time round. Sign the board/owner are losing patience perhaps.
Whatever. They're the most placid, accepting board ever. Set AW pitifully low expectations every year (either that or they just don't care he doesn't mean actually challenging expectations). Believe it when I see it.
