This went under my radar, when was was the announcement for this monstrosity of a sponsor change?? For some reason it sounds much more Micky Mouse than good ol Carling Cup :/
It was announced that Capital One had entered into a 4 year agreement to sponsor the English Football League Cup on June 1, 2012. GKRK
it's had some muck sponsors which just goes to show how badly a naming rights of a new stadium could go. Football League Cup Milk Cup Littlewoods Challenge Cup Rumbelows Cup Coca-Cola Cup Worthington Cup Carling Cup Capital One Cup All in all i think the coca cola cup was the biggest deal followed by carling cup.... rumbleows made it sound like an autowindscreen's shield level comp. yes the sonsors deserve their money's worth but the league needs to sell it to peopel who will inspire teams to win it not field kids.... i'd field kids in a rumbelows....
Hmm you cant drink capital One. I should be one of these: Strongbow Cup Yazoo Cup Jeigermeister Cup Calpol Cup Tetley Tea Cup
The milk cup only had one winner during its sponsorship run (1982-1984), it was Liverpool, who beat Spurs in 1982, Manchester United in 1983 and Everton in 1984. On each occasion Liverpool also won the league.