I'd have gone with "Reading (not reading, obviously) went for a Burton, for a fortnight, but Burton didn't suit Reading (not reading, obviously) so Burton's gone for a Burton." That's got it all: apostrophes, heteronyms, tailoring jokes, idiomatic expressions. The lot. And it's succinct too. Raise the bar, set the standard.
You remind me of one of my old mates. His annual assessment said "sets his standards low, then fails to meet them".
If it runs like a couple of others, and turns out he hasn't gone, I could change it to "bespoke too soon"