Who is it you ask? Well, he was recently seen on an MTV reality show called Ex on the Beach. Where ex partners are placed in a villa and so on.... so yeah https://twitter.com/rossworswick/status/490867062441787392
I think it's a joke. And a very good one. At least Oyston has a sense of humour, I'd do something just like that if I were in his shoes right now.
This is one of many pranks by their owner Karl Oyston. http://fansonline.net/blackpool/mb/view.php?id=1878139
I don't think the loony cares now - but what are the FA and Football League going to do about him in general, as it is tarnishing the reputation of the game.