Somerdale was just a seasonal egg producing plant, after years of price erosion through stupid promotional activity, Mars/Nestlé/Cadburys all make the square root of **** all out of Easter eggs. Good business practice to sell off a loss making part of your business. The key production plants will stay unaffected Unlikely to see much further change as Cadbury are such a dominant force in the UK, they are seen by Kraft as very much a 'Specialist', Bourneville is also very much a part of that, and future plans. Oh, and Cadbury started selling off parts of its UK business long before Kraft came along!
Since when are Double Decker's Easter Eggs? (Don't know what else they made there, just know that was the last one that they moved away from the place)
No core range lines were produced at Somerdale (Double Decker would not be classed as not core) the rest of it was miniatures, eggs and unprofitable lines.
Cadbury's planned to close Somerdale before they were bought, I think the only reason it's contentious, is that they used not closing it as a way to get the deal approved, then immediately closed it with the loss of 400 jobs. Fairly standard business practice, but a little shabby all the same, you've to watch Johnny Foreigner you know.
