http://www.liverpoolfc.com/news/latest-news/158795-ayre-we-re-on-track-for-our-targets Ian Ayre has outlined the plans and targets in place to ensure that Liverpool remain financially competitive with Europe's elite sides, with the club currently 'on track' to meet their objectives. With 10 games remaining in the Barclays Premier League season, the Reds are sitting second in the standings - with 18 victories from 28 fixtures putting Brendan Rodgers' side in contention for Champions League qualification. The aim of returning to the continent's top competition sits alongside the development and expansion of Anfield in the methods of maintaining the team's status, according to the managing director. He was responding to the latest Deloitte Football Money League table, which showed the Reds in 12th place, following the release of the club's financial results last week. "We are Liverpool FC and we know what good looks like," Ayre explained to the Liverpool Echo. "We've been there and we expect to be the best we can be. "But you have to take a reasonable amount of comfort from the fact that we know why we are 12th. We are not playing European football and that's at the heart of it. We have a stadium that doesn't allow us the capacity that our demands dictate. "So we know why, and we are doing all we can to address that. We are doing what we can in terms of European football by addressing it on the pitch and we are all hoping we can get back in the Champions League. "Brendan and the team at the club have all put a fantastic effort in to try and win us that prize and get us there. And if we got Champions League football and were enjoying Champions League revenues I think that would have put us eighth in that Deloitte league this year. "And then if you look at our proposals and our efforts to try and stay at Anfield and improve the capacity there, then with the sort of capacities we're aiming for and the resultant revenues we think would come from that then we actually think that would end with us getting somewhere about fifth or sixth. "Those two fixes, not insignificant challenges, would put us very much back at the forefront. You know our commercial revenue is almost second-to-none in that regard, we really do battle at the top end of the league in that sense. So it's about fixing those other parts. "But we are aware of them and everybody at the football club from the owners, myself, Brendan and the team, everybody is focused on those two prizes. "We continue to feel very positive about where we are with the stadium objectives, but at the same time we continue to be very measured about it. We are in good shape and perhaps the best message we can give to the fans is that our timelines that we set out to achieve this are on track. We are not behind." During recent months, the club has announced partnerships with Garuda Indonesia, Dunkin' Brands Group, XOLO and Vauxhall Motors. Ayre continued: "Our revenue increase has largely come through our increase in commercial activity. "We have seen the various public announcements we make about that, just in terms of the key new partnerships that our commercial group develop; the improvement of our retail business globally and we are continuing to grow our media business and other elements. "So we've invested - this ownership group have invested - a huge amount of time, effort, expertise and money into our commercial activity and it continues, month to month, year to year, to bear fruit. "So that's the core. And obviously other revenue increases come from media revenue growth. In the core, our commercial activity is what drives it."
Can't wait to see the likes of McDonalds, American Express, and Delta airlines line up for the mighty reds.
We experienced a big boost in our commercial revenues last year. Not this year though. However, this year we are to benefit from a big boost from a broadcast deal? Next year in the UCL (knock on wood), all of three (gate, media, commercial) revenues should increase very significantly, esp the media stream. If so, our finances should easily allow for an increase in Wages and a handsome transfer kitty.
Don't expect FSG to do that straight away. They won't allow the club to spend beyond its means and committing to those wages etc won't happen just yet in case our CL involvement is a blip rather than a regular occurrence.
Sure, but I'm also certain they'll be confident in the potential. E.g, see Chelsea's for 2012-13 (similar stadium capacity): Matchday 78M, Broadcasting 113M, Commercial 71M. Notice the 70% and 25% advantage over us in the first two streams, mostly due to their Europe presence. Commercially we're much stronger than them.
On a seat by seat basis yes, but in theory it is easier to increase our capacity than it is for Chelsea unless they move.
For instance, a non-London club - United's Matchday Revenue was 98M, more than 110% ours (whilst stadium capacity is 66% greater). So, Europe gives you a huge boost in matchday. Probably 20M in matchday and another 20M in broadcast. Does anyone know to which stream "UCL prize money" (another 10-20M) gets added? Is it commercial?
I'd guess at media since the money comes via TV rights. Its not commercial. The match day would increase too.
and in case any of you nay sayers think otherwise.......... MOORES AND PARRY SAT BACK AND LET OUR ONCE GREAT CLUB FALL APART AROUND THEIR EARS, WHINING ABOUT 3.5MIL FOR PATRICK BERGER OR 12MIL TO BUILD A CENTENARY STAND Those who constantly abuse, snipe and ridicule ayre cos he hasn't given you messi or whatever flavour of the press need a reality check. This project is a 10 year one, minimum. The job to rebuild LFC into a truly big club capable of winning thigs at the top table will take a lot of time and effort. We are damned lucky to have owners still providing 20mil per window to spend on players and damned lucky to have suarez. We will try to rebuild anfield, we will try to build a revenue stream to support a top team and you know what... ayre is just one cog in the gear train.. but he's still doing a decent job of it. we are still losing money and FSG are gifting us cash to spend on players... yet some would have a go. I for one just think of moores and parry and shudder. we are lucky to be where we are and not where leeds are! give thanks when suarez and sturridge score next.
CL money is handed out after groups stage in the form of a collective and equal sharing. prize money per point is also included. this is the majority and what clubs bank on. knock out phase movement is different please note that a europa prize money only gets anded out after round fo 32 so the cl teams take an unfair slice of the tv money after they come in. a team finishing 3rd in their group and winning the europa... like chavland can take nearly as much cash as the finalists in the CL.... you should google this
