He's a ****, "I'm gonna invest 250k in one of you" like **** you are you spiv, 250k of BBC Licence (tax) money more like.
The man's an enigma. On the one hand, he's genius enough to get the BBC to advertise his company for many weeks of the year. On the other hand, he hasn't yet mastered the 2nd person singular or plural of the verb 'to be'.