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Adidas, sponsorship etc.

Discussion in 'Sunderland' started by Commachio, Apr 5, 2013.

  1. Commachio

    Commachio Rambo 2021

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    Sorry to those people who are also on the other site, as i posted this yesterday.

    But for those who have not seen this, let's look at our kit makers...

    Well done British press, for your selective views, try looking deeper...

    ......................................................................


    Adolf "Adi" Dassler (born 3 November 1900 in Herzogenaurach, Kingdom of Bavaria, German Empire; died 6 September 1978 in Herzogenaurach, West Germany) was the founder of the German sportswear company Adidas.
    Trained as a cobbler, Adi Dassler started to produce his own sports shoes in his mother's laundry after his return from World War I. His father, Christoph, who worked in a shoe factory, and the Zehlein brothers, who produced the handmade spikes for track shoes in their blacksmith's shop, supported Dassler in starting his own business. On 1 July 1924, his older brother Rudolf Dassler joined the business, which became the Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory).

    At the 1928 Olympics, Dassler equipped many athletes, laying the foundation for the international expansion of the company. During the 1936 Summer Olympics in Berlin, Dassler equipped Jesse Owens of the USA with his shoes. Jesse Owens won 4 gold medals in the year he wore Adi's shoes.

    With the rise of Adolf Hitler in the 1930s, both Dassler brothers joined the Nazi Party, with Rudolf reputed as being the more ardent National Socialist.[1] Rudolf was drafted, and later captured, while Adi stayed behind to produce boots for the Wehrmacht.[2] The war exacerbated the differences between the brothers and their wives. Rudolf, upon his capture by American troops, was suspected of being a member of the SS, information supposedly supplied by none other than his brother Adi.[3]

    By 1948, the rift between the brothers widened. Rudolf left the company to found Puma on the other side of town (across the Aurach River), and Adolf Dassler renamed the company Adidas after his own nickname. (Adi Dassler).
    In 1973, Adolf Dassler's son Horst Dassler founded Arena, a producer of swimming equipment. After Adolf Dassler's death in 1978, Horst and his wife Käthe took over the management. Horst died nine years later, in 1987. Adidas was transformed into a private limited company in 1989, but remained family property until its IPO in 1995.
     
    #1
  2. Poyet's Eleven

    Poyet's Eleven Well-Known Member

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    Good find. Funny that isn't it?
     
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  3. Shameless

    Shameless Well hung member

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    Apparently Mrs Shephard, now in her 92nd year shagged a high ranking Party member in covert WWII 'honey-trap' operations.

    Mrs Olive Shepherd from Pennywell, originates from Seahouses and was looked after by her German grandfather. She was picked up whilst on show tour where she posed as a man. Olive joined the Secret Service at 19 and was posted to Berlin. When quizzed about this earlier today by a News of the World reporter, she declined to comment.

    Mrs Shepherd has a grandson David aged 14, who is a member of a local Fanzine and confesses to holding BNP/EDL sentiments. Additionally David wites frequent posts offering to settle matters by asking people for a real physical fight on this anonymous public internet forum. We contacted one of his teachers who merely said 'He gets bullied a lot, I've tried telling him to die his stupid orange hair and the girls all call him matchstick - he just doesn't listen. I even drew pictures for him ...' then walked away.

    Clearly Sunderland need to sort this out.
     
    #3
  4. Shameless

    Shameless Well hung member

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    Apparently Mrs Shephard, now in her 92nd year shagged a high ranking Party member in covert WWII 'honey-trap' operations.

    Mrs Olive Shepherd from Pennywell, originates from Seahouses and was looked after by her German grandfather. She was picked up whilst on show tour where she posed as a man. Olive joined the Secret Service at 19 and was posted to Berlin. When quizzed about this earlier today by a News of the World reporter, she declined to comment.

    Mrs Shepherd has a grandson David aged 14, who is a member of a local Fanzine and confesses to holding BNP/EDL sentiments. Additionally David wites frequent posts offering to settle matters by asking people for a real physical fight on this anonymous public internet forum. We contacted one of his teachers who merely said 'He gets bullied a lot, I've tried telling him to die his stupid orange hair and the girls all call him matchstick - he just doesn't listen. I even drew pictures for him ...' then walked away.

    Clearly Sunderland need to sort this out.
     
    #4
  5. Cest Advocaat

    Cest Advocaat Well-Known Member

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    Very good. :D
     
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