As a club in this transfer window, we have a major problem. Do we .... a} buy to try to stay up b) buy to bounce back c) buy to develop a better team after staying up ? x
Players know we our situation. It's hard enough to attract players as it is. Why do you think we have had so many in high paying, long term deals? I'm pretty sure it's a major factor in our current plight
Right no worries let's all jack it in because of that. Welcome to the championship Rick. Brilliant Wumming mate.
its not wumming at all. We have bang average players here on overinflated wages on long contracts that we can't shift. This means we struggle make funds available to purchase players and have little room left over wage wise. Chucking money at things is only going to cause us bigger problems further down the line
Can`t argue with that at all. We`ve been saying it for long enough. For me, the problems are in scouting and recruitment. There`s no way they can be doing their jobs properly. Right policy wrong people imo.
I think we need to cover all aspects. Staying up obviously the priority. We need to improve the quality of player we have. We need a long term plan for continuous improvement.
Sunderland are paying the price for a lack of summer investment, but if the penny-pinching continues in January it will prove to be false economy Ellis Short is drinking in the last chance saloon. The January transfer window represents Sunderland’s only hope of pulling their season out of the fire and clinging on to their place aboard the Premier League gravy train. Unless the Black Cats bring in the reinforcements they so desperately need this month, they will surely slip into the Championship come May. If the worst happens, Short cannot say he was not warned. Dick Advocaat warned last April major investment was needed to bring Sunderland’s way below-par squad up to scratch and avoid another relegation battle. Yet the net spend over the summer was merely a drop in the ocean - and, as if that was not bad enough, that money was spent poorly. Cue a shockingly bad start to the season, Advocaat’s departure, and the Black Cats’ present predicament. New boss Sam Allardyce now needs the billionaire owner to flex his financial muscle in the transfer window if Sunderland are to stand any chance of defying gravity again this season. For a man like Short, who made his money in the risky world of high finance, the business case for investment should be obvious. Because the new £5bn-plus TV deal which starts next season means the stakes have never been greater. If Sunderland are relegated they will miss out on their share of a windfall which will further widen the already yawning chasm between the Premier League princes and the Championship paupers. To gamble on Big Sam being able to keep the club in the top flight on the cheap will turn out to be false economy if relegation is the result. Sunderland need to invest to survive.
It's all about opinions Ellis must spend big to compete the sky money and his investment must be on quality not swaps and squad fillers. We can't do this in one transfer window. Most importantly if our big buys don't work out they must be moved on possibly at a loss and Ellis must re invest. It's modern day football.thats the way it is unfortunately.
There are two options, buy to afford the drop or save his pennies and drop into the Championship. He needs to back SA here to the hilt and stop repeating what has happened the past few seasons. . . oh how I would love mid-table mediocrity.
He needs to buy to avoid the drop, when you work out the finances its madness to go down over 10s of millions. Spend 50 million now and save more than that in the summer. It's a lot but we are going to have to pay the wages to attract players as they are not coming for anything else. Pay enough and even Ronaldo would come here, I bet if we offered him a million a week he would come, that's an extreme example but we could buy Austin and other players of that calibre if we spent the money. As the article says Short has gambled in the past in high stakes finance, its time to roll the dice and spend the money on 5 big name signings now.
I'm not sure Ronaldo would come here. What he gains in wages surely he'd lose out from sponsorship as a result of lack of champions league exposure? At a guess, I'm no money man, and it's hardly a pittance his ilk are on as it is.
