Normally, Sasha Barron Cohen irritates the utter piss out of me. However, that actually looks quite good, and funny.
From the looks of the trailer it should be worth a view. Doubt the knobs in power in Grimsby will be too happy like
Neither would I given the 'Grimsby' you actually see in the film is Tilbury in Essex. Although I like one or two things he's done in the past this film is absolutely dire, I would not encourage anyone to go see it.
I'm not sure I want to see another Sacha Baron Cohen film after watching Bruno and the Dictator back to back. Borat is a classic though