Readings delay is due to them signing our players and City's delay is due to us not knowing who's coming and going. Can you imagine us plastering photos of Huddlestone in the new kit all over the place and he goes to Reading?
That's a risk that every club takes every season, the only reason we haven't yet released our kit, is because we haven't yet got a kit sponsor to stick on the front of it.
Shirt sponsorships, unless you are a massive club, is usually a very small part of total income. You'd struggle to get a squad players wages paid with the money. Crystal Palace only get £750k a year.
West Brom released next seasons away kit with no sponsor on it, as their sponsor Quick Books decided to switch to Villa. They got a £2m sponsorship deal with Asian betting company TLCBET in time for their home kit launch.
West Brom and the Smoggy ****s bave both had situations where they offered month by month shirt sponsorships after failing to get a sponsor signed up for the season. The replicas were sold with no spinsor.
When I said "quite recently" I was thinking about five years ago. After a search I found this http://news.bbc.co.uk/1/hi/business/7563013.stm
was just thinking sportscard. The kit after, bonus ? can't remember gave it to my mate from Greece, was the only one to be used over two seasons and at two grounds, or something like that.
no doubt Allam has already told the FA that he can't get a kit sponsor because the name is Hull City but he does have one if it's Hull Tigers