Not really Lambo, it was quite understandable from my point of view. I know what you're getting at but basically anything that had Hull Tigers mentioned in it was a 'strongly disagree' for me, as I guess it was for most. (As far as I know Happy's not taken it yet )
Done. Good survey and good luck. I was intrigued by one of the questions on the last page asking if you'd changed jobs in the last 3 years. This seemed irrelevant then I thought maybe you were trying to establish if there was a correlation to being against change generally?
Thank you, Stockholm Tiger. Some literature has stated that behaviour loyalty for football fans is dependant on demographics and the complexity of someone's life, rather than things HCAFC can control, for example, the brand (or rebranding), team performance, style of play etc. But rather than putting in a question asking, 'to what extent do you believe you have a complex life?' (pretty sure everyone would strongly agree), I'm trying to establish someone's complexity in life via the questions like career change or children etc. This is to see if the HCAFC case study matches the literature, or if a rebrand has more of an impact on behavioural loyalty, something the current literature doesn't consider.
Done. I think the results may be skewed because most of the people who take the time to answer will be loyal supporters anyway. You don't tend to get people on here who are not passionate about City one way or another.
