Please can you all help a fellow City fan and complete a 5-10 min questionnaire for my dissertation. It's regarding football fan loyalty, using Hull City as a case study. The link to the questionnaire is: https://nbsnu.co1.qualtrics.com/SE/?SID=SV_3WZmUtAUoGxBoy1 Thanks in advance for your help!
The survey suggests the club has been rebranded, it hasn't, there was just a failed attempt, only the badge has been changed.
The company name has changed, nobody gives a **** about what the company is called, but that's not what the question says. Your questions relate to the 'trading name', which is not the company name, it's the name we trade as, which is Hull City AFC and hasn't changed. I suspect you'll get some inaccurate answers as a consequence.
I think anyone from the outside looking in would think the name change was approved last year. Visitors will be hard pushed to find mention of 'City'. Decent survey btw.
It's been unbranded, rather than rebranded, the only place Hull Tigers is used is on our Academy Twitter feed, our Facebook page and our Youtube channel.