The SB link is at least in part lazy journalism. There is nothing to say he would be Ashley's first choice IF he gets rid of Pardew - and to do so would be expensive - and I didn't think SB would be universally popular with Toon fans.
SB's last two interviews with Burnsy have made it clear in my mind at least, that he sees us as a work in progress with plenty yet to do. I'm not in the know, or any where near it, but I just get the feeling - gut instinct that Brucey rather likes it here. It might be different if Man U or England came a calling and I would understand him going if they did.
Moyes is a decent manager and would do well at Newcastle. It's a similar size club to Everton and he has a good record of getting the best out of average players. Newcastle fans will not want Bruce....a Sunderland cast-off.