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We need an updated club aesthetic (website, fonts, graphic design, social media etc)

Discussion in 'Hull City' started by CMPUNK, Jul 3, 2014.

  1. CMPUNK

    CMPUNK Member

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    Some people might think this to be unimportant but the actual importance of the overall look and feel of the club is massive. The attention to finer detail really makes you stand out and look professional against your competitors and why clubs like Tottenham and Arsenal spend so much: time, money and effort creating a visually modern and eye pleasing content.

    Now would be a great time to put this into practice because of the heightened interest in the club, recent success, quality players, quality manager, European football, Premiership Football and the desire to pull in more overseas fans. Our current image is dated and a bit ugly and it really should be addressed. I personally think the club website, club store and many other aspects look ugly and haven't been updated in such a long time. We have a stock website provider that is used at so many lower league clubs and we really need to address having our own individual style.

    Most of the suggested wouldn't cost much at all and yet could make a vast improvement in people buying into the brand.


    PSG signed Cabaye and created this.

    http://www.alexedneydesigns.com/wp-content/uploads/2014/02/FINAL-Opta-PSG-Cabaye-Infographic-EN.jpg

    As a photographer and graphic designer I know the importance of such detail and creating something like this is not incredibly time consuming.

    Check out the Arsenal website as a good example.
     
    #1
  2. ....

    .... Well-Known Member

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    we are tied to the current website "designers" until 2017 , it was a long term contract with only basic templates as options that we signed when in the football league
     
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  3. Pendulum Swinging Melons

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    It's not just the website and stuff, every aspect of the marketing side of the club is amateurish in the extreme, and a prime example of how not to promote your business.

    Chairman Mao said "The fish rots from the head down", and our off field aspect stinks like a month old kipper.
     
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  4. Happy Tiger

    Happy Tiger Well-Known Member

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    Attention to dinner detail?

    <laugh>
     
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  5. Tuckin

    Tuckin Well-Known Member

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    For fork's sake.
     
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  6. WhittlingStick

    WhittlingStick Well-Known Member

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    hasn't Chairman Mao heart of fin rot !!
     
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  7. originalminority

    originalminority Well-Known Member

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    You need to be clear that you are not confusing marketing and aesthetics with rebranding.

    The clubs disastrous attempts at rebranding are there for all to see and we don&#8217;t need another thread to highlight this. We are brand Hull City, nickname The Tigers. Yorkshire&#8217;s number 1 club so let&#8217;s start with letting Yorkshire know this and build from there.

    If you are focusing on our abysmal marketing in general we can all agree a vast improvement is needed for the club shop, city centre presence, engagement with community & core support, official website, effective use of local media, improving the interior and exterior of the stadium etc.
     
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  8. MadridTiger

    MadridTiger Active Member

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    What do you mean we do? Don't worry about it
     
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  9. Sir Cheshire Ben

    Sir Cheshire Ben Well-Known Member

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    No need to get the knives out gents.
     
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  10. originallambrettaman

    originallambrettaman Mod Moderator
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    Someone really needs to step up to the plate on this one.
     
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  11. lakesideview

    lakesideview Active Member

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    You don't need to look any further then how we cashed in (not) on reaching an FA Cup Final to see how pathetic our marketing is.
     
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  12. CMPUNK

    CMPUNK Member

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    diner.

    What a divvy and how ironic as well.
     
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  13. CMPUNK

    CMPUNK Member

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    This must be up there with one of the more stupid posts I have read on here.

    I care about all aspects of how the club is ran and would obviously feel aggrieved if I feel an aspect of the club is ran poorly and not maximising its potential especially when I invest my own money in the club.

    WE!!! are in the Premiership and WE!!! need to be presenting ourselves in the best possible fashion. (Please don't relate this to the whole HulL Tigers issue)
     
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