Brand Strategy

You think so? There's plenty of companies of all sizes that are totally incompetent.

 

Companies can of course choose the wrong strategy but it would be unusual for them not to plan it's execution.

 

He said there were no plans to change the name on the playing side. There were.

 

It's a different business. I'm good at some things and hopeless at others. Thompson is a yes man. He does what he's told by the Allam's.

 

That's a marketing puff. Once a liar always a liar.

 

Why? Planning doesn't seem to be used by most companies.

 

Sorry but you are wrong on all counts.

Dr Assem Allam would never seek advice from a marketing company, he never has in all of his business dealings regarding the club and he never will. He is from an age and culture that excludes the need for advice on matters such as this. He has made the decision and there will not be any debate or challenge to it. You do not build personal wealth like his if you have to listen to what others say, it is them that have to listen to you.
It's the Alan Sugar business and management school of thought. "I am rich and that makes me right and you wrong".