No the Yanks will claim it as their own. Aparently they are giving the naming rights to corporate sponsors and it seems Mars will soon be known as either Planet Coca Cola or Planet MacDonalds
Claiming a planet that no **** has ever set foot on and selling advertising rights. Society is crumbling before our eyes when you can sell commercial rights to a dead world.
Don't get too disheartned, the Milky Way has been sponsored by Cadburys for ages as has Galaxy. Be thankfull that Mercury hasn't clashed with Uranus <bad aids> ....coat etc.....
If they couldn't send man to the moon, Mars is well out of reach. It's not rocket science. Speaking of rocket science, there is an interesting article in Nexus from a couple of months back. Well worth a read at £4.25.