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Fan Loyalty vs. Club Marketing

Discussion in 'General Chat' started by NGlenday, Apr 2, 2012.

  1. NGlenday

    NGlenday New Member

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    Hi everyone.

    New member to this forum, good to be here. The reason for registering is that I am a final year student at Bournemouth University, currently undertaking research into the effect of marketing strategies used by English Football Clubs, and their resulting impact on fan loyalty.

    I know myself, as a Queens Park Rangers fan, how the choices made by a club can hugely affect the way the fans view their club, for better or worse. As part of my research the below questionnaire seeks to collect views of fans such as yourselves to create a discussion that clubs can use to better utilise their marketing work and more importantly improve overall fan loyalty.

    To complete the questionnaire will only take 2mins and would be greatly appreciated.

    Many Thanks

    https://qtrial.qualtrics.com/SE/?SID=SV_d0F9a2AoN7tJqjG
     
    #1
  2. monacoger

    monacoger POTY 2021

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    Hi buddy, welcome aboard, I'm sure you'll have a blast on here. If you have any questions needing answered, just ask the main man on here, his name is ER, I'm sure he'll be on later. Glad you have joined us<ok>
     
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  3. SaintsForTheWin

    SaintsForTheWin Any holes a goal

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    I don't help anyone who's a QPR fan, sorry.
     
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  4. Sam Axe

    Sam Axe Active Member

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    This will end in tears <doh>
     
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  5. Bib Fortuna's Maw

    Bib Fortuna's Maw Well-Known Member

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    That's pronounced "tairs" by the way <rectalrippage>
     
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  6. RAVENBLACK

    RAVENBLACK Well-Known Member

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    My penis is throbbing.
     
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  7. NGlenday

    NGlenday New Member

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    Thank you for that kind, if not a little mixed reception! Appreciate the use of this forum to post such a question. A lot of interesting results so far......
     
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  8. drylunch

    drylunch Member

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    come on then, lets hear some of your funny answers for marketing campaign and how your club can help the fans <laugh>
     
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  9. SaintsForTheWin

    SaintsForTheWin Any holes a goal

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    It was a private questionaire so I will not be disclosing stuff I said on it. Enjoy putting it into your research chum.
     
    #9
  10. drylunch

    drylunch Member

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    booooooooooooooooooooooooooooooooooooooooring
     
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  11. Warmir Pouchov

    Warmir Pouchov Better than JPF

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    Welcome. You did the right thing posting this on general chat. The lads/lasses on here are very good to newcomers and will ease you in gently. I'm sure the Rangers fans will have some interesting viewpoints on how their club could have maybe looked after their interests better. As someone has already let you know, ER will help you no end, with helpful pics along the way.
     
    #11
  12. NGlenday

    NGlenday New Member

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    I will happily post the 'general' findings back on here once the study is complete, hopefully prove a good read. But anonymity is assured. :)
     
    #12
  13. drylunch

    drylunch Member

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    please do <ok>
     
    #13
  14. NGlenday

    NGlenday New Member

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    Welcome. You did the right thing posting this on general chat.

    Thanks. I wanted to say hello before jumping straight into the main boards. Obviously I want to gain as many fans viewpoints as possible so ideally I'd love to post it to each 'league of fan' from the Prem downwards. May be something worth doing sooner rather than later??
     
    #14
  15. Trypsin-1

    Trypsin-1 Active Member

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    I was gonna ignore this but...


    WELCOME ABOARD, i'll do your questionnaire now <hug>
     
    #15
  16. RAVENBLACK

    RAVENBLACK Well-Known Member

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    Fookin hell, there's two of them now!!
     
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