Someone just pointed out that it should really be "Team UK" - 'the United Kingdom of Great Britain and Northern Ireland'
I am stunned by some of the comments about this. There is no less red on the kit than pretty much any other GB Olympic kits over the years and more than quite a few. It is functional clothing to be worn by athletes for about 3 weeks and then it will never be seen again. Anyone suggesting it will contribute to the downfall of the UK might need to watch the news for a few minutes and see if they can find something important to worry about! Mind you I quite like them, although I agree with the earlier poster that they might not sell many, I believe the bottom has dropped out of the previously lucrative athletics vests for fashion market!