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The aim of the club should be to have the stadium full at every single game and price tickets to do that and then encourage those fans to also spend on food and drink that makes the club revenue directly.
the offering inside the ground is dirge at the moment - a tenner for a coffee and a rollover hotdog..
the offerings outside the ground are more varied but likely not all pouring profits into the club as I assume the various kickers vans etc pay a fee per game for the pitch and then they make profits themselves over that for their own pockets.
I'm all for making the fan zones better and more lucrative as this makes the club money on a match day - but it must maximise the profits into the club longer term so we need to have more club managed offerings instead of 3rd party pitches only
If it goes up I hope we see sub 20k attendances as a response.
Fact is the club have royally ****ed us as a fan base two years on the trot, if they want people to continue to turn up then they need to give us something in return.