It's all getting a bit Third World isn't it.
Next there'll be a TV ad campaign...

"Sharon and her little brother Billy were born in Maidstone.
Every day they have to walk for miles under the blazing sun, to pick up a few plastic bottles of 'Peckham Spring' from a stockpile controlled by corrupt local warlords (South East Water).
Your £3 per month could see them drawing all they need from a brand new well, dug in their back garden by trained volunteers.
Please give generously.
At least half of your donation will go into the pockets of water company shareholders".