Sunderland bank quadruple-your-money £16m windfall as Kyril Louis-Dreyfus ‘works wonders’ TBR Football‘s finance expert Adam Williams has shed some light on the position Sunderland find themselves in from a commercial perspective, and how success will only breed success for the Black Cats from here on out, Williams said: “Sunderland have a lot going for them – and that’s mainly thanks to their fans. They’ve got a massive, highly engaged fanbase. That delivers commercial income. They generated £16m in annual commercial income at the last count, which was quadruple what they earned in the first year following Kyril Louis-Dreyfus’ takeover. “The mood music I’m hearing is that, under business chief David Bruce, they are set to post a very impressive set of financial results in 2024/25. And in 2025/26, the finances are going to boom ever further.” Williams added: “Every club who is promoted from the Championship is going to get a massive increase in sponsorship thanks to the extra exposure that Premier League football brings. However, not every club has the same momentum behind them as Sunderland in terms of the buzz around the Stadium of Light. “Regardless of whether they can maintain the form we’ve seen from them in the first quarter of the season, it feels like a historic campaign for them given their struggles in recent history. That catalyses massive merchandise sales, and sponsors want to be associated with that feeling too. ”https://tbrfootball.com/sunderland-bank-quadruple-your-money-16m-windfall-as-kyril-louis-dreyfus-works-wonders/
Fantastic news, brilliant that we've got these people at the club, that Bruce is also a MLF also helps but it comes as no surprise that they are expecting good results. Imagine if we can harness the city, fanbase and have a sustained period of onfield succcess. The sky is the limit. Onwards and upwards.
Great to see, hopefully work is underway in planning the extension. The club and city are on a roll and long may it continue. Football is only going to get bigger and we have to make sure we get the kids in and stop them falling into the Saudis clutches.
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If the club is playing that every home game i dont think they want to settle for just staying up. Think they've got high ambitions and high targets, even more so now after the great start.
Excellent read that. Was great to see Defoe back the other week, looked like he was blown away by the upgraded facilities at the AoL.
Great article. I hope Dan Neil signs his contract and just watches Xhaka 24/7. Go to the toilet with him if he has to..,.just learn learn learn.
I agree and I think Dan Neil needs to take a longer term view and learn off a supreme professional in the next two years. Henderson learnt a lot from Gerrard as he took over his role as example. Stewart and Clark, whilst obviously well remunerated, would love to be back at Sunderland I would imagine. The grass isn’t always greener whatever a greedy self interested agent says.
Using this new SAFC ticketing site for the first time tonight and I’m unable to forward a ticket to my mate who I attend the match with as I’ve always done if I can’t attend?? Can’t add to my “strong relationship” group as he’s already in one and I can’t forward the ticket if he’s a normal relationship member because he already has one assigned to him? Am I missing something here
Not missing anything mate, it's not the best or easiest to work with but you do have to have a 'strong relationship' with the person to be able to forward a ticket. I tried distributing first and that just doesn't work at all because it won't let you check the box so I ended up forwarding it. What I did last season with my daughter, was to forward her the email from SAFC with my ST to download to Google/Apple wallet and that seemed to work fine. Don't know if it would this season though as I've never tried it yet. Obviously if you trust your friend then it might be the only option and then they can delete the ST from their wallet after the match.
