Off the field operations

Sunderland bank quadruple-your-money £16m windfall as Kyril Louis-Dreyfus ‘works wonders’ ​

TBR Football‘s finance expert Adam Williams has shed some light on the position Sunderland find themselves in from a commercial perspective, and how success will only breed success for the Black Cats from here on out, Williams said: “Sunderland have a lot going for them – and that’s mainly thanks to their fans. They’ve got a massive, highly engaged fanbase. That delivers commercial income.

They generated £16m in annual commercial income at the last count, which was quadruple what they earned in the first year following Kyril Louis-Dreyfus’ takeover. “The mood music I’m hearing is that, under business chief David Bruce, they are set to post a very impressive set of financial results in 2024/25.

And in 2025/26, the finances are going to boom ever further.” Williams added: “Every club who is promoted from the Championship is going to get a massive increase in sponsorship thanks to the extra exposure that Premier League football brings. However, not every club has the same momentum behind them as Sunderland in terms of the buzz around the Stadium of Light.

“Regardless of whether they can maintain the form we’ve seen from them in the first quarter of the season, it feels like a historic campaign for them given their struggles in recent history. That catalyses massive merchandise sales, and sponsors want to be associated with that feeling too.

”https://tbrfootball.com/sunderland-bank-quadruple-your-money-16m-windfall-as-kyril-louis-dreyfus-works-wonders/

 

Fantastic news, brilliant that we've got these people at the club, that Bruce is also a MLF also helps but it comes as no surprise that they are expecting good results. Imagine if we can harness the city, fanbase and have a sustained period of onfield succcess.

The sky is the limit.

Onwards and upwards.

 

Great to see, hopefully work is underway in planning the extension. The club and city are on a roll and long may it continue.

Football is only going to get bigger and we have to make sure we get the kids in and stop them falling into the Saudis clutches.

 

https://x.com/JamesCopley_/status/1984575426891825594?ref_src=twsrc^tfw|twcamp^tweetembed|twterm^1984575426891825594|twgr^06b9c0b7411345f9f42cd652e15dfd13927e3d50|twcon^s1_&ref_url=https://www.readytogo.net/smb/threads/E2809Clets-get-carried-away-manE2809D.1666751/

 

Wonderful mate.

 

Reminder - final DD payment for season cards tomorrow

 

If the club is playing that every home game i dont think they want to settle for just staying up. Think they've got high ambitions and high targets, even more so now after the great start.

 

https://www.sunderlandecho.com/spor...Jsioonl4dUvIfE4bUQ_aem_NvVpASjWzkvb4tDUyQrOqw

 

Brilliant article that, just shows what the club are building

 

Excellent read that. Was great to see Defoe back the other week, looked like he was blown away by the upgraded facilities at the AoL.

 

Especially "The Cages"

 

I think he somewhat "over-egged" it about the cages .

 

mine is out

 

Fully paid up ! Not so bad when it’s spread over 6 months now

 

Great article.

I hope Dan Neil signs his contract and just watches Xhaka 24/7. Go to the toilet with him if he has to..,.just learn learn learn.

 

It would be great if we don't have to try to sign someone to replace Xhaka in a year or two!

 

I agree and I think Dan Neil needs to take a longer term view and learn off a supreme professional in the next two years. Henderson learnt a lot from Gerrard as he took over his role as example.

Stewart and Clark, whilst obviously well remunerated, would love to be back at Sunderland I would imagine. The grass isn’t always greener whatever a greedy self interested agent says.