Sunderland bank quadruple-your-money £16m windfall as Kyril Louis-Dreyfus ‘works wonders’ TBR Football‘s finance expert Adam Williams has shed some light on the position Sunderland find themselves in from a commercial perspective, and how success will only breed success for the Black Cats from here on out, Williams said: “Sunderland have a lot going for them – and that’s mainly thanks to their fans. They’ve got a massive, highly engaged fanbase. That delivers commercial income. They generated £16m in annual commercial income at the last count, which was quadruple what they earned in the first year following Kyril Louis-Dreyfus’ takeover. “The mood music I’m hearing is that, under business chief David Bruce, they are set to post a very impressive set of financial results in 2024/25. And in 2025/26, the finances are going to boom ever further.” Williams added: “Every club who is promoted from the Championship is going to get a massive increase in sponsorship thanks to the extra exposure that Premier League football brings. However, not every club has the same momentum behind them as Sunderland in terms of the buzz around the Stadium of Light. “Regardless of whether they can maintain the form we’ve seen from them in the first quarter of the season, it feels like a historic campaign for them given their struggles in recent history. That catalyses massive merchandise sales, and sponsors want to be associated with that feeling too. ”https://tbrfootball.com/sunderland-bank-quadruple-your-money-16m-windfall-as-kyril-louis-dreyfus-works-wonders/
Fantastic news, brilliant that we've got these people at the club, that Bruce is also a MLF also helps but it comes as no surprise that they are expecting good results. Imagine if we can harness the city, fanbase and have a sustained period of onfield succcess. The sky is the limit. Onwards and upwards.
