Off the field operations

Anyone looking for the retro top but struggling to order, I’ve just been into club shop and they’ve just had a new delivery of all sizes. Boxes behind the counter. They also have boxes of the Patrick jacket behind the counter too.

 

Look you're not helping - I'm in enough trouble with the missus as it is!

 

Yeah me too mate. Went in to get her a scarf only as I saw the tops had sold out online. Came out having spent nearly £150!

I reckon she’ll love her scarf though

 

We did that the other week. Went in for the third strip for the grandsons birthday, came out with said strip, the yellow Patrick to for me, shin pads for grandson for Xmas and a flag for the missus for when we go to the Ashes in January and about a £150 lighter!

 

Got both, sad bastard that I am. For anybody wondering about sizing, I would say shirt is same size wise as new blue away. Track top is larger fitting. I needed 2XL for shirt but XL for track top. They are beautiful

 

Just been reading an article about my American Football team breaking into the current top 10 brands in the league and the paragraph below resonated with all the great work Sunderland are doing off the pitch:


https://reelchicago.com/article/chicago-bears-crack-nfls-top-10-strongest-brands/

Chicago Bears crack NFL’s top 10 strongest brands

... For Chicago, cracking the strength top 10 signals momentum that extends beyond win-loss records. Stronger brand equity fuels ticketing, sponsorships, merchandise, and media engagement, and builds resilience through the inevitable ups and downs of a season. “A strong brand… attracts new fans, builds resilience during downturns, and sustains engagement beyond immediate on-field performance,” added Laurence Newell, Managing Director, Americas, Brand Finance...