I don't mind Wazza as a person, but since his last debacle of management ended, he is suddenly popping up everywhere with pearls of wisdom and cathartic outpourings. Less is more.
That's possible. When the tabloids have a story on a famous person a journalist will ring them up and say "Hi there, we're about to do a job on you. You can either come onboard and give it your angle, or we'll break the story anyway and make you look like a scumbag / loser / crook" (delete where applicable).