They always were and unfortunately there was major hard on noises for retro, so it's all we're going to get. I like the home kit, but the rules on stripes have killed them forever and that's not adidas. It's just another rule to our detriment.
Adidas, Nike and Puma make god awful template kits. Boring and predictable ****e. Kappa, Hummel and Umbro are the market leaders in design.
My future son in law is a Wet Spam fan and had loads of really nice casual clothing by Umbro with the West Ham badge on. T-shirts, polo shirts, tracksuits etc. I was thinking I would definitely buy that if it were our club badge but same overall design and quality. But our club shop gear mostly looks cheap and basic.