Off the field operations

Could just paste in the text content from each tweet rather than embed each one

 

Sunderland AFC are on the brink of making a season defining appointment. A best-in-class, well connected Director of Football, Florent Ghisolfi. A key addition to the team behind the team, he may be the key for Sunderland's safety and beyond. Let me explain...

Ghisolfi's playing career was exclusively in France, and upon retirement he got into coaching. This included being the no.2 for Mickael Landreu at Lorient. Whilst current Sunderland Head Coach, Regis le Bris was B Team coach.

But his true talents lay elsewhere. In 2019, Ghisolfi would take up the role of Sporting Director at RC Lens. RC Lens were promoted in his first year at the helm, as he built a strong working relationship with head coach Franck Haise.

Over the next three seasons, RC Lens would have back to back 7th place positions and an incredible title run, finishing just 1 point behind PSG in the 22/23 season. (Ghisolfi had left by that point, but his impact on the squad composition is evident).

Kevin Danso - Signed for €8m - Became an elite CB & joined Spurs for €25m Seko Fofana - Signed for €8.5m - Became an elite CM & sold for €25m Facundo Medina - Signed for €3.5m - Has become one of the best CB's in Ligue 1 Jonathan Clauss - Free & Became a French International

His impressive work was noticed by OGC Nice, where he would join in October of 2022. More money was spent on players and some of these gambles didn't pay off. But at the same time he trimmed the bloated wage bill and made some smart experienced signings.

His work maneuvering difficult situations made clubs interested, in February of 2024 he was linked to moves away. Liverpool, Manchester United and AS Roma were looking into his availability, and it would be the Italian outfit that would pursue his signature.

Another somewhat turbulent job was ahead of Ghisolfi as the club cycled through 3 managers in a year. Danielle De Rossi, Ivan Juric & Ranieri all within a season. Ranieri was able to show the potential signings Ghisolfi had made with a 61% win rate & 5th place finish.

Marquee signings Matias Soulé & Kouadio Koné have impressed and will continue to increase in value. Whilst Dovbyk was scored 17 goals in his first season for I Giallorossi. Enzo Le Fee is a player #SAFC fans will know well, it didn't work out but fee was recouped

Which brings us to now... Florent Ghisolfi has agreed to join Sunderland as Director of Football, working alongside Sporting Director Kristjaan Speakman. [
@David_Ornstein
] Ghisolfi's connections and elite club experience will be the key in the evolution of the Wearside club.

 

Thanks mate

 

KLD has chosen to extend the use of a private box to the Bradley Lowery Foundation for the new season.

https://www.sunderlandecho.com/spor...reyfus-amazing-gesture-bradley-lowery-5187986

 

W88 confirmed
https://x.com/sunderlandafc/status/1938522919325307060?s=46&t=Jj5glQEDfviR5qBOwb72dg

 

Sunderland AFC is pleased to announce W88 as the Club’s new Principal Partner.

As part of the most significant commercial agreement in the Club’s history, the leading sports betting and online casino operator also become the Club’s Front-Of-Shirt partner and exclusive Asian Betting Partner.

W88 has partnered with numerous Premier League Clubs in recent years, including Aston Villa, Burnley, Crystal Palace, Fulham, and Wolverhampton Wanderers.

Activating outside the United Kingdom, the agreement will enable W88 to take advantage of the Club’s global reach, which will include their branding appearing on all playing and adult replica home, away, and third shirts throughout the 2025-26 season.

Chief Commercial Officer, Ashley Peden said: “We are delighted to be partnering with W88, who possess a proven track record of establishing successful partnerships with elite sporting organisations, including Premier League Football Clubs. The agreement represents the largest commercial deal in the Club’s history, and it will contribute significantly towards enabling the Club to compete in the Premier League.”

W88 Spokesperson: “It’s an incredible honour for all of us at W88 to be partnering with Sunderland AFC, a Club with such a storied history throughout the last 150 years. Following an incredible return to the Premier League, we see SAFC as the perfect partner to activate with in our overseas target markets, and we can’t wait to be collaborating with them ahead of what promises to be another exciting season on Wearside.”

Today’s announcement marks the start of an exciting summer within SAFC’s business operation, as the Club continues to expand its global partnership portfolio and enhance experiences for supporters in-stadium and beyond.

W88 named principal partner - Sunderland AFC

hopefully now it officially announced the kits reveal will follow very soon

 

"the most significant commercial agreement in the Club’s history"

and only a one year deal.

Perhaps it means "significant" in regards to annual revenue rather than overall

 

They are an odd company mind, no official website for W88 themselves which is strange for a front of shirt sponsor.

 

That's how I read it... though could be wrong

 

The number of mags on that tweet
- sad really

 

I don’t look at the comments that much on twitter normally. Probably why it hasn’t sickened me off the platform yet.

 

Done some digging (google)

W88 estimates/year

Villa £6m
Palace £6.5m
Fulham £10m
Burnley £7.5m

 

Pathetic, honestly. But it just shows little they have in their pathetic, dreary, failing lives that they obsess about us so much.

 

I buzz off it me because since they got what they begged for they mean absolutely **** all to me but there desperate for us to care and be jealous, its hilarious.