Updating our Crest. Together. As our club grows on the global stage, the symbol that represents us needs to be able to keep pace. It needs to show up clearly and confidently across everything – from kits to screens to merchandise. So we’ve been asking ourselves: how well does our current crest represent the club today? And how well will it serve us tomorrow? It’s time to update our crest This isn’t a decision we take lightly. We love our crest. It’s iconic and has stood us through unforgettable triumphs and testing times. But it was created in a different era. Its intricate design doesn’t always translate well in today’s digital world. And it’s difficult to reproduce it clearly and consistently. As football and the world changes, so too must the symbol that unites us. That’s why we’re coming to you This isn’t about walking away from our past. It’s about carrying it forward with pride. The crest is part of our story. It’s on our shirts and inked in our skin. It deserves thoughtful evolution – shaped by the voices of the people who love it. Tell us what matters most Based on what we’ve heard, updates to the current club crest should be minimal and therefore Refine & Revive is our recommended approach. We’ve spoken to our Fan Advisory Board, now we want to hear from you. What should stay the same? What needs to be updated? And how can we embrace our history – not just by honouring it, but by preserving its spirit and building on it, so we can thrive in the years ahead? Click the button below to share your views in an independently ran survey* The cut off is 5pm on Friday 16th May! Share your views Want to hear more? We will be holding a fan consultation workshop on Wednesday, 14th May at 6pm both in person at St. James’ Park and online, to provide more detail on why we’re undergoing this process and provide you with an opportunity to share your thoughts. To register your interest for this event by 5pm on Monday 12th May, please click the link below. Register your interest for the fan consultation workshop What happens after the survey closes? The Fan Advisory Board have recommended that the wider fan base should be given a choice of options to select from during the second stage consultation. This second stage will be delivered via a separate survey, timings to follow.*an independent third party Savanta, will be collecting your responses, and sharing the results with us. If the button in this email has not worked, please use this link - https://survey.weareclariti.com/?id=94ebe9fe23Sf6f4879e&lng=en-GB&idp=1102527 If you are having issues with your link or completing the survey, please contact [email protected] please log in to view this image SHARE THIS EMAIL View this email online Unsubscribe from these emails
Post on Newcastle's page that the club is going to update the club's crest: https://www.newcastleunited.com/en/news/updating-our-crest-together As our club grows on the global stage, the symbol that represents us needs to be able to keep pace. It needs to show up clearly and confidently across everything - from kits to screens to merchandise. So we've been asking ourselves: how well does our current crest represent the club today? And how well will it serve us tomorrow? It's time to update our crest This isn't a decision we take lightly. We love our crest. It's iconic and has stood us through unforgettable triumphs and testing times. But it was created in a different era. Its intricate design doesn't always translate well in today's digital world. And it's difficult to reproduce it clearly and consistently. As football and the world changes, so too must the symbol that unites us. That's why we're coming to you This isn't about walking away from our past. It's about carrying it forward with pride. The crest is part of our story. It's on our shirts and inked in our skin. It deserves thoughtful evolution - shaped by the voices of the people who love it. Tell us what matters most Based on what we've heard, updates to the current club crest should be minimal and therefore Refine & Revive is our recommended approach. We've spoken to our Fan Advisory Board, now we want to hear from you. What should stay the same? What needs to be updated? And how can we embrace our history - not just by honouring it, but by preserving its spirit and building on it, so we can thrive in the years ahead? We're inviting Season Ticket holders and Members to share their views in an independently ran survey. A link to that survey will be emailed directly to those fans. The cut off is 5pm on Friday 16th May! Want to hear more? Want to hear more? We will be holding a fan consultation workshop for Season Ticket Holders and Members on Wednesday 14th May, both in person at St. James' Park and online, to provide more detail on why we're undergoing this process and offer you an opportunity to share your thoughts. A link will be supplied to register your interest to this event in the same email. What happens after the survey closes? The Fan Advisory Board have recommended that the wider fan base should be given a choice of options to select from during the second stage consultation. This second stage will be delivered via a separate survey, dates to follow. *an independent third party, Savanta, will be collecting your responses, and sharing the results with us. Personally, I think our crest is one of the few remaining iconic crests in the league with so many others simplifying into circles or shield for legibility online and ease of reproduction. The club will have to be very careful in the new design if it's not to lose the historical significance of our current crest, esp as we just won our 1st silverware in decades with it.
Its a NO from me ____________________________________________________________ ' Its intricate design doesn’t always translate well in today’s digital world ' Bullshit _____________________________________________________
I agree with you, however, the way this is written is that the club has made the decision to change it and the consultation is going to be how the crest changes.
Not against it as long as it's not ****..not like we've had this one all our history..about 1990 wasn't it?
I honestly think it's one of the most iconic crests in the world. It may need a commercial update and some simplifying, but it's beautiful. IMO.
They're thinking of global fanbase and easy brand recognition at a guess, but I love our current crest. It's far more interesting and historically weighty than any of the modern designs many other clubs now have. Seahorses, black and white shield, little castle turret with a tiny, flag holding lion in it... Or some circle with a magpie and nufc written in it. I hope they do make any changes carefully and keep as much as possible.
This was going to happen like, every club which has had a big takeover has changed the crest Knew it was going to cause a meltdown lol
the club wants to go digital so have released the new team photos Isak Murphy Gordon Barnes Joelinton Bruno Tonali Burn please log in to view this image Pope please log in to view this image
