I think that there's only 1 website but 3 websites using it - safc, fanatics and kitbag. If that makes sense
I think I saw a breakdown of what we make per top, its not massive. I am amazed Man U and Liverpool dont make more per top sale
Mine were cancelled at 8:02 but quite a few people on twitter saying theirs was cancelled at 8:01 one minute!
After the sales figures of the home top I'd like to think they upped the order for this one or at least get restocked quicker.
Although selling out so quickly initially seems like unprepared/underestimating the demand or just being a bit ****e. But I don't think it is when thinking about it. I don't think the club or Hummel have underestimated the demand or what they could sell. This deal has only recently been finalised in that time they have designed 3 shirts, we have seen two so far and they are completely bespoke and meaningful to our city not just a stock kit or even a bespoke kit that means **** all they just chuck some colours and patterns on a shirt (see liverpoold this year!). We haven't seen the third but rumours are it's the best of the lot and that's some high bar as the other two are outstanding, I can only imagine that has took a lot of time and effort to get to that point backwards and forwards between the club and hummel! When they have finally reached the point of the designs finalised and starting making the shirt the window to get them made must have been limited and I am going to assume they can't pump put gear on the scale of Nike or Addidas etc... and we won't be the only kit they have to get made. So I doubt it's a case of not understanding the demand but more a case of they probably couldn't make shirts to those numbers in the time frame they had. Judge them on next season, they should have time to get the designs finished early and start manufacturing the kits early.
Shame that the stock can't meet the demand. Still class though, the quality of the shirts and the way the club have asked some of the '92 players to come down.
I'd be very, very surprised if they haven't made sure they sold out on the first day. People are talking about Sunderland, and they're doing so positively. That's a huge shift from last season. I find it inconceivable that the club haven't orchestrated that. For me, they ought to be applauded.
The online stock is understandably frustrating but wouldn’t be shocked if it’s to stop people getting on a buying batches to sell at inflated prices, see it with trainers etc all the time
I wonder if they've based initial stock on shirt sales over the previous few seasons, and just upped it a bit. I'm in no way having a go at the club or the supplier here, but I do think they have underestimated the demand, for a couple of reasons. The main reason, for me anyway, is how good the kits are, Hummel have really nailed it with all the kits and clothing range. Give the fans a decent product, and more will want it, as the sales are proving. Compared to the ****e we've had for the past few years, it's no surprise that previous sales were lower...they were all "just another Sunderland shirt". Would there be queues round the stadium for last year's shirt?, I very much doubt it. They have sold out of initial stock way quicker than anyone could have imagined, and to me, that's simply because the stuff is that good. They've got the marketing spot on and the release of the kits spot on.
"Home shirt sales have now exceeded the total number sold throughout the entirety of last season" https://www.safc.com/news/2024/july/26/retail-update-24-25-restocks/
This is unbelievable. I know some people have been a little disgruntled and not being able to get hold of a new shirt, but there's no way that the club could really plan for selling more shirts by July than they did in the whole of last season.
