TICKETING & RETAIL: Supporter services update

Sunderland AFC is set to implement the following operational changes following Monday’s update relating to supporter services and engagement.

From Monday 22nd August, the Stadium of Light Ticket Office’s standard opening hours will be as follows:

10am-5pm, Monday to Friday

The Ticket Office will also be open on home matchdays until kick-off.

In addition, the Stadium of Light Club Store’s standard opening hours will be as follows from Monday 5th September:

10am-5pm, Monday to Saturday

The process to appoint additional ticketing and retail staff to support and enhance SAFC’s existing supporter services is also underway, with several new starters already in place.

Long-term, the Club is planning to establish a single location for the Ticket Office and Club Store, which will continue to be accessible to supporters in line with the opening hours above.

This process will include a consultation period with the Supporters’ Collective and further updates will be communicated in due course.

The Club is also exploring various long-term technical solutions to further improve accessibility and supporter touchpoints within the local community and online.

Fans are also advised that we are currently working through a range of issues experienced by season card holders at the first two fixtures of the season, and we aim to resolve all of these ahead of next weekend’s fixture against Norwich City.

SAFC would like to take this opportunity to thank supporters for the feedback that they have provided in recent weeks and welcome further comments once the changes outlined above have been implemented.

Thank you for your continued patience and support.

Supporter services update - SAFC

well done to club for listening

 

Now we can put this to bed

Onward and Upwards

 

Has SD been given the boot

 

It has took a long time to get to this stage you just want to ignore it why

 

bout time ⏲️

 

The problem has been solved.

It's history now so let's move on and concentrate on the matches.

 

About ****ing time.

 

Disgraceful that it took so long.

 

History, move on.

 

At long last,some common sense from the club on these issues. Can't understand why this wasn't done in the first place,but at least we've got there.

 

Love the way the world works, about a thousand posts moaning about this (justifiably of course) and it gets sorted and 10 posts or so. I understand why, just makes me smile. Good it's fixed, no reason for such a shambles in the first place

 

Shocking it’s taken the fans to sort out this mess.

Relieved it’s going to be sorted, however it could have all been avoided, another cock up by Steve Davison.

 

At least they have finally listened. Now the shop needs stock to sell

 

So, it's finally dawned on 'The Powers That Be' that the best way to generate money from marketing is to have an available outlet, AS WELL AS relying on Internet sales.

Next, I HOPE, will come a full review of the available stock lines.
Supporters will happily pay over the odds for gifts etc, providing that they are available.

For example, I have an 18th birthday present to buy soon.
I had HOPED to include a decent, SAFC Themed, Tankard for the young man.
BUT, I can not buy one from anywhere.
All those companies that used to sell such items are ,out of stock' and have been for many months, (years?).
Marketing opportunities lost by SAFC.

What I could find, including two tankards, one celebrating our Top League Winning Years and the other, our two Cup wins.
didn't seem appropriate as these are not events he has any direct connection with.
These of course do not require a Licence from SAFC as they don't have the Clubs current Crest.

Looking at what SAFC do have to offer, I found nothing that appealed to me or that I think might appeal to my Grandson.

 

they don't have anywhere near the range of merchandise that they had before the chuckle brothers!!!

 

They had the range appropriate for a League 1 club, with a League 1 fan base, a bit like Oxford United. For the life of me I can’t understand why they followed that particular model.

 

well done to those fans /groups who made the club listen, lets wait & see if they do as promised.

 

Well done to the groups for putting the pressure on and fair play to the club for responding. Would have liked a couple of 8pm closing times for the shop and ticket office for those who work 9-5

 

Well done, finally someone has seen sense.
Now let’s concentrate on the football