Just in the HDM, a section on some East Yorkshire Awards(pg8-9), it says in partnership with Hull City Tigers, with a logo with the City badge and Hull City Tigers underneath. That suggests we are in fact making a quiet move towards that 'brand'.
It always pops up somewhere, I'm sure this was debated not that long ago actually. Don't think too much into it, we're still Hull City A.F.C.
it's a conspiracy I tell ya! They'll sneak it in, just like the Lizards did when they replaced our leaders.
The company the owns the club and operates the club is now called Hull City Tigers. The team is still Hull City AFC.