Well at least this dispels Assam Allams idea that the shorter the branded name is better for marketing. Nestle and internet giant Google are joining forces to create a limited run of 600,000 KitKat wrappers branded with the name "YouTube Break". The latest collaboration comes after Google named its Android 4.4 OS update KitKat, back in September 2013. The "YouTube Break" is just one of many new limited edition KitKat wrappers launched as part of the biggest redesign in the chocolate bar's 80-year long history. As KitKat celebrates its 80th anniversary and YouTube turns 10 this year, it is really exciting to be taking the partnership to a new phase Dame Fiona Kendrick Chief executive of Nestle UK and Ireland Dame Fiona Kendrick said: "As KitKat celebrates its 80th anniversary and YouTube turns 10 this year, it is really exciting to be taking the partnership to a new phase." Nestle announced the promotional campaign on its website, earlier today. David Black, MD Branding & Consumer Markets for Google UK said: "It’s great to see KitKat consumers are huge fans of YouTube and, along with our 1 billion users, regard YouTube as a favourite source of entertainment. "With half of YouTube views now on mobile devices, ‘YouTube my break’ is a fun way for more people to interact on the channel and enjoy the best videos available." http://www.express.co.uk/life-style/science-technology/576728/Nestle-KitKat-YouTube-Break-Google
It appears lots of people will be taking a "Hull City Break" next season and beyond. Allam is clearly a marketing genius.
So same bars but various new names? New name for increased market share and global advertising? Best start building a bunker. The world will surely end.
I thought for a minute that York City had changed the name of their ground when I saw the thread title !
http://www.lbc.co.uk/how-many-kit-kats-are-made-every-day-76005 6 million kitkats produced every day and the resident thickie thinks a change to the wrapper for 600k is somehow a name change and has been done to market the product - it's no different to changing the sponsors name on the shirt you thick ****
In the more serious election, are you voting red m&m or yellow m&m? I'm leaning towards yellow, I find the other ones to be a **** version of smarties. They do a Peanut butter one in America that's tasty, don't think they ever launched it over here, unless you go to one of those American import shops.
They're changing the name on those wrappers. It's nothing like a sponsor name on a shirt. You seriously think it's not about marketing. Still, at least you're acknowledging changing a name is clearly sound business and that it doesn't affect the core product. You probably need a lay down now.
