They don't even need to go to the hassle of designing kits, just reissue the old ones. I'd love them to bring back the old drill tops, the ones that were so heavy you'd think they were made from denim.
I actually don't like the strips Adidas made for Newcastle in the main.... they will hopefully get it right this time... the sela logo being black makes it easier..... seriously colours ontop of black and white looks bloody awful.
It's spread over an initial 5 years apparently. So assuming the 'hundreds of millions' quote means £200million (the minimum required to earn the plural), then we're looking at a £40million per season kit deal.