I can see it now, our first game will be against our cup nemesis MK Dons and they'll give us a football lesson...
Isn't it computerised? Not sure any human has any say who plays who when. I stand to be corrected though.
I think It's initially computer generated then someone has to play about with it to ensure no potential crowd issues with 2 teams close to each other and they try to put localish games together near xmas(although not always possible obviously) vaguely remember seeing programme on tv about this once.
Also think they take into account travel conflicts e.g they wouldn't do Man Utd v Chelsea and Man City v Arsenal on same day as that would be 3 lots of supporters traveling from the south to Manchester I.e Chelsea, Arsenal and Man Utd supporters!
now you mention it, think I remember that prog. thanks for clearing that up, it does seem a sensible way to do the fixtures.