The badge & name change are one & the same.....the Allams trying to eradicate any trace of the words Hull City from anything to do with the club.....it is that simple
Kinell. This really is draining. The most depressing aspect is nothing about the Allams. It's fan v fan. Hull City fan v Hull City fan. Can you imagine? ****ing unreal. You know where my feelings lie. Pro Hull City, anti - Allam. And also anti Allam arselickers. As a board, this is ****ing amazing (although the Sunderland RTG board is still the most entertaining by a mile!) so keep it up. Waggy n Tyger Tyger (whatever), tubby n 1moreagain can all **** off. But I guess they might be nice chaps in real life. Like I said, its draining. Too draining. adios, chaps. City Till I Die
"If both parties had shown a willingness to talk rather than confront each other then the outcome could have been very different." That's a lie too. "To conclude – we remain eternally grateful to Dr Allam as the saviour of Hull City AFC and the man whose money propelled City to the Premier League. But we believe a man that breaks FA rules, breaks his own promises within days and rides roughshod over our club’s proud history should not go unchecked. We remain determined to do everything we can to retain Hull City AFC as our club name. Our campaign continues – indeed with today’s announcement it is clear that it has only just started. " http://hullcitysupporterstrust.com/club-statement-a-ctwd-response/ "City Till We Die, a group of Hull City AFC supporters, today invite the club owner Dr Assem Allam to join us in an inclusive and meaningful consultation on his name change proposals. The Football Association will require consultation with fans before it will ratify a name change – so let’s get on with it." http://hullcitysupporterstrust.com/ambition-and-tradition-hull-city-supporters-group/
You are Mr Hats new performance art project and I claim my £5...It explains why Hattie has been performing below par for a while as your star,in the wumming sense,has been rising.
I'll try and respond to you, but I'm on a phone so I'll try this way GLP, you posted: "See OLMs post further down from mine. I think I responded to that, so look at what I wrote; it's relevant. If Marketing has 'touched' you in your day job, then you'll undoubtedly know why it's an appallingly ill conceived idea, though if your arguing the toss, then it's safe to assume you haven't been 'touched' by marketing. That's really quite poor. Are you telling me that marketing is not about ideas, vision and thinking outside of the box? You're not safe, you have an opinion, but are piss-poor in belittling others. So much for discussion. Binning it isn't because they did it, binning it is because it's a bloody terrible idea. I'v read both reasons on here; haven't you? Branding needs to incorporate many things an identity and a logo and for sports teams it is usually a fairly good idea to communicate more than a few jumbled numbers. You seem to be ignoring the head of a Tiger and the club colours, the numbers also represent something you seem to ignore. Another piss-poor answer where you decide to arrogantly try and educate me on marketing and brand development, simply because you disagree with my opinion; grow up ffs. Does the current logo encourage our own fans to buy shirts? No it doesn't. Many fans are not buying shirts because of the current logo. Shirt sales - down - Fail Some might be, but do you have figures? Do you think other issues might be involved? Far too simplistic a rationale. You're using a weak argument and that is the true fail. Football fans are on the whole traditionalists and a badge is seen as a tangible part of where they they are from and the club they support. No name - Fail Another huge broad brush statement (did you see how many rolled over for the non-traditional name change?) that shows how little your marketing experience has geared you up for a challenge; the real fail. What does the current badge tell anyone who knows nothing about football? It doesn't tell them what sport we play, it doesn't tell them where we play and it doesn't tell them what our name is? How on earth is that going to attract new fans? Or even satisfy existing fans? That badge could be for a baseball team, a basketball team or a rugby team - Fail. If they 'know nothing about football' then our name will mean nothing to them. AFC, what's that? Hull; is that Canada? How many of our supporters were quite happy with dropping AFC? As I have said elsewhere, a good marketing professional has more than one tool in his/her bag - it called a strategy. Did you cover that, or is that another fail. It's a badge with amnesia, instantly forgettable because other than 1 904 it doesn't tell anyone anything - Fail. A pointless comment, it's done okay for a while now and, as I have said elsewhere, some folk like it, some don't and many say nowt (except the words you put in their mouths). You clearly can't or won't accept the strength of a well constructed strategy. We have a world platform whilst we are in the PL to attract new fans and we're failing at the first hurdle by having a Tigers head and 1 904. Means absolutely nothing to most people outside of our current supporter base and other UK PL supporters - Fail. You're just repeating the same dogmatic opinion, nothing fresh. Another fail. If you're a company with an instantly recognisable logo eg Apple - then words/text aren't necessary. We are however a million miles away frombeing Apple. Probably your most pathetic argument. We aren't that small, either. We are in the PL again, we will have new owners from a country with a huge population that is being spoon-fed football - do you sniff opportunity, potential, the perfect window to launch a strong, different and stylish marketing strategy to billions? I'd like you to provide me with one good reason for keeping the current badge, just one. One sentence will do." Read my previous posts, I've done it consistently. I thought you'd got over this high handed way of so-called discussion. Yours isn't the only opinion and there are elements of your argument that indicate you might need to get your books back out.
We were only discussing the badge, not the name change, as it's possible to like one and not the other; or is that not allowed now? Did you read the discussion or just wade in with what you thought it was?
Burns contacted them and that was their response. I could imagine him bull ****ting as speculation, but I doubt he'd put words in their mouths like that.
Cheers I'll take a direct convo from a journalist. If he called them himself it's legit. Thanks Edit. Having read his tweet it hardly says they met today. Just says stuff is ongoing!
Oh dear quite pathetic Fez, but at least I got the predictable vitriolic nonsense from you old pissy pants. I love how you call it 'debate' and 'discussion' yet it's really just a platform for you to lob petty insults. So you can have some back you prick. I think I responded to that, so look at what I wrote; it's relevant. Most of what you write is in my opinion largely irrelevant, which is why when I see your name at the top of the post I don't bother reading it. Firstly, your opinion is the only right opinion in your world, and most of what you write could send an insomniac to sleep. That's really quite poor. Are you telling me that marketing is not about ideas, vision and thinking outside of the box? You're not safe, you have an opinion, but are piss-poor in belittling others. So much for discussion. So a badge with just the head of a Tiger and the numbers 1 904 is now visionary and thinking outside the box? next you'll be lauding the removal of concessions as a stroke of genius. Binning it isn't because they did it, binning it is because it's a bloody terrible idea. I'v read both reasons on here; haven't you? Branding needs to incorporate many things an identity and a logo and for sports teams it is usually a fairly good idea to communicate more than a few jumbled numbers. You seem to be ignoring the head of a Tiger and the club colours, the numbers also represent something you seem to ignore. What exactly does the head of a Tiger mean to most people outside Hull? Another piss-poor answer where you decide to arrogantly try and educate me on marketing and brand development, simply because you disagree with my opinion; grow up ffs. Does the current logo encourage our own fans to buy shirts? No it doesn't. Many fans are not buying shirts because of the current logo. Shirt sales - down - Fail Some might be, but do you have figures? Do you think other issues might be involved? Far too simplistic a rationale. It's often addressing the simple things that make the biggest differences. You're using a weak argument and that is the true fail - not at all Fez, you get tied up too much in your Marketing today 1954 version, times have changed. Suggest you move with the times. Football fans are on the whole traditionalists and a badge is seen as a tangible part of where they they are from and the club they support. No name - Fail Another huge broad brush statement (did you see how many rolled over for the non-traditional name change?) that shows how little your marketing experience has geared you up for a challenge; the real fail. How many rolled over? What like thousands off on attendances and a piss poor attendance at Wembley In the play off final, I'd hardly call that a 'roll over'. But then there are many things that have culminated in the position we find ourselves in with fan apathy at an all time high. Communication, membership, branding all need urgent review. What does the current badge tell anyone who knows nothing about football? It doesn't tell them what sport we play, it doesn't tell them where we play and it doesn't tell them what our name is? How on earth is that going to attract new fans? Or even satisfy existing fans? That badge could be for a baseball team, a basketball team or a rugby team - Fail. If they 'know nothing about football' then our name will mean nothing to them. AFC, what's that? Hull; is that Canada? How would they know it's Hull? Are they clairvoyant? Or are they using the numbers on the badge in hope that it's a map reference in which to locate the team for which this mystical Tiger head represents? ****ing hilarious - even for you. How many of our supporters were quite happy with dropping AFC? As I have said elsewhere, a good marketing professional has more than one tool in his/her bag - it called a strategy. Did you cover that, or is that another fail. So this well constructed Hull City Tigers Strategy you seem in full support of as it's 'Visionary' and 'thinking outside the box' the club has had a strategy of failing to communicate with its customers, pricing out the elderly and the next generation of supporters, removing the team name from EVERYTHING, stealth branding of the club etc It's a badge with amnesia, instantly forgettable because other than 1 904 it doesn't tell anyone anything - Fail. A pointless comment, it's done okay for a while now and, as I have said elsewhere, some folk like it, some don't and many say nowt (except the words you put in their mouths). You clearly can't or won't accept the strength of a well constructed strategy. We have a world platform whilst we are in the PL to attract new fans and we're failing at the first hurdle by having a Tigers head and 1 904. Means absolutely nothing to most people outside of our current supporter base and other UK PL supporters - Fail. You're just repeating the same dogmatic opinion, nothing fresh. Another fail. If you're a company with an instantly recognisable logo eg Apple - then words/text aren't necessary. We are however a million miles away frombeing Apple. Probably your most pathetic argument. We aren't that small, either. We are in the PL again, we will have new owners from a country with a huge population that is being spoon-fed football - do you sniff opportunity, potential, the perfect window to launch a strong, different and stylish marketing strategy to billions? As the club with no name? Brilliant. I'd like you to provide me with one good reason for keeping the current badge, just one. One sentence will do." Read my previous posts, I've done it consistently. Still waiting for that good reason? I have read back and can't see anything that qualifies as 'good', so please remind me. Is there a good reason for retaining a badge with no name? I thought you'd got over this high handed way of so-called discussion. Yours isn't the only opinion and there are elements of your argument that indicate you might need to get your books back out. No need for me to get my books out, but I'd suggest you update yours to something current and relevant. Some companies have embarked on major re-branding exercises to their extreme detriment one such company that went through a sizeable re-branding exercise (They produced traditional retro iconic FMCG lines) lost their Number 1 market position and reduced their market share by £17m. Funny enough 3 years down the line of this failed marketing strategy (CEO was sacked) they are now reverting back at great expense, their main competitor heralded the demise of said branded products as the single best sales growth result ever and they didn't even have to work for it, as they maintained core values of continuing to produce products that were traditional, iconic and recognisable. The company that took the Number 1 market position, due to a hair brained change for changes sake still has a massive market share advantage over the ex number 1, I worked in sales for this company. It was right across the board sales went off a cliff. Sometimes certain markets don't like change and won't accept change, that's down solely to the customers. Football is like that business in terms of it being very traditional and not hugely receptive to change. The evidence is quite clear in the disenchantment and apathy amongst our supporter base, and their given reasons for disenchantment, hell I know enough City supporters myself to know this is a fairly well supported viewpoint. I do hope you are joking that you have been exposed to Marketing, as your ideology would lead to imminent failure Do have a nice holiday though won't you!
On a side note, I also have a background in advertising and marketing. If I looked at the badge now it is definitely weaker. If anything the tiger is the weakest element. The strongest visual is the colour obviously. Then would come Any word or phrases as long as it isn't small. Most badges have a mascot or symbol on them but I guarantee you, if you ask people across the world who don't know Much about football and you show them let's say, The Arsenal badge. Eventually they'll recognise the badge because of the name , not the cannon and they certainly won't link the team to their nickname. of course, when a team becomes big, if you remove the name or just show them the tiger, people can make the association, the same way Nike eventually started removing the word Nike and the swoosh was instantly recognisable. I don't think many people (non pl fans) would automatically be able to answer , which team has the blue tower/windmill looking thing. Which team has the the eagle. Which team has the hammer. I don't believe the Allams were genuine in their innovation but if Anything they treated the club as if we were world famous which is why it doesn't work. removing the name and creating a minimalistic logo/badge would only work once we are world famous. he obviously thought he could just copy American sports and it would work Without taking into consideration any of the heritage. I love American sports so I'm used to associating a team to a single letter or logotype. I mean how famous is the NY of the Yankees ? It's possibly One of the most recognisable logos even if You don't follow baseball, so it definitely does work but changing it 110 years after its been the traditional ways just doesn't, he didn't take any of that into consideration. Typical business man , thinking he can just emulate something that works elsewhere without Taking into consideration the difference in cultures.
Got to be honest here as a PL supporter, when I see the name/logo Tigers I am thinking of a Rugby team. That sort of **** branding started with them a few years back.
What do you think of when you see The Foxes, Spurs, The Gunners, The Red Devils, The Reds, The Saints, or The Eagles?
