My point is they didn't need to send out new applications every year. The point I am trying to make is that a direct debit that doesn't have to be renewed annually is actually key to this. Once you have this type of direct debit authorisation in place which the clubs bank would need to approve, the club can then work on the basis of simple letters advising revisions to amounts taken with the customer able to cancel if they wish.
The new scheme will still need administering, as not everyone will renew I the same month, and the price will change each year.
It's not my point, but who won't? Holidays etc, or a dead end to a season or some other protest will make £50 cost effective to cancel early and renew late. Plus, if one person renews ow, and another right at the start of the season, there are several months there, potentially at different prices, never mind if they change seats. The customer research in all of this seems abysmal, so I'm ot sure how they think they know what anyone would do. They certainly didn't expect the almost total rejection of most elements of it so far.
There will always be some admin but renewal is not part of the process in the type of direct debit I mentioned as it is variable and indefinite. You just inform of revised payments and people can cancel if they wish. If prices change annually, it is one letter outgoing per year with no requirement for us the recipients to reply unless we wish to cancel or change something. So all the admin of receiving forms and processing is eliminated and it is without the need for a membership scheme. The membership scheme is just a piece of marketing balony that is not needed and will blow up in the owners faces.
That's exactly what we've done, it's just being called a membership scheme, which essentially is exactly what it is. Does it really matter whether it's called a membership scheme, an annual ticket, a season ticket, the super happy smiling tiger club or anything else?
Does this mean that to go to an individual game you'll need to be a member? Example: if my old mum asks me to take her to a game (it has happened before) she will need to become a member with a potential joining fee of £50 & then pay for a full priced ticket, despite being nearly 80.
It's a small part of what's being done. And that part is fine However it could have been done without the rest of the ****e and you wouldn't have had to call it anything
This menbership scheme is the worst thing that has ever happened at our club... IF they take away concessions from kids and pensioners I expect a huge protest on the scale of the name change idea. Anyone who supports higher ticket prices For kids and pensioners is a **** head. In my opinion
To be fair, we're talking about the old scheme. The new version is coming out any day now. Surely it must address these fundamental and what should have been obvious flaws.
