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Bruce and the 5 Year Plan

Discussion in 'Sunderland' started by Steven Royston O'Neill, Jul 25, 2011.

  1. Steven Royston O'Neill

    Steven Royston O'Neill Well-Known Member

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    SAFC boss Bruce reveals his five-year plan
    Jul 24 2011 by Mark Douglas, Sunday Sun

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    LAUGHTER rained down on the Hannover hills at Sunderland’s German training base this week.

    Steve Bruce is intent on making it fun to come to work and his Black Cat craic was razor sharp as he put his players through their paces during regular double sessions over eight days of solid pre-season graft.

    Ask him about the way ahead for his remodelled squad, though, and he turns serious.

    Sunderland won’t have landed, he contends, until they have replicated last season’s top-10 finish for FIVE consecutive years.

    Sounds simple? Some might say.

    After all, Bruce has bolstered the squad that broke into that bracket with eight new arrivals who have all added something to a Sunderland side that veered between the sublime and the ridiculous last time out.

    That they eventually finished 10th – thanks to West Brom’s late, late equaliser at a stunned St James’ Park – was in spite of a spring collapse that convinced Bruce changes needed to be made.

    Taking time to break bread with the Sunday Sun under the inky Saxony skies, Bruce can reflect on a turbulent period with the insurance of a ‘feel-good’ summer behind him.

    He says: “It taught me so much. I learned a lot about myself, my staff, what it takes to be a success round here.

    “People said it was the whole winter, but it was eight games. But we have to understand we took one point from nine games, which was horrific. It shook us.

    “There are things we did and certain approaches that needed to be changed.

    “Maybe I needed a bit more experience about the place, which is what I’ve tried to do this summer.”

    At times, Bruce admits, he felt under siege during the Black Cats’ disastrous spring.

    A succession of trauma injuries were unfortunate, but gave the misleading impression there was something fundamentally wrong with the way he was going about the business of trying to bump Sunderland into the league’s top 10.

    He doesn’t say it here, but there must have been some satisfaction that his critics were answered with a finish that fulfilled the pre-season promise made to owner Ellis Short.

    Nicking into that position re-energised the club – triggering a bonus clause in the contract of every employee that led to more smiling faces.

    “That was the good thing was, we achieved what we set out to achieve – even though we got there in a roundabout way,” he said.

    “We set out to finish 10th and we got there in the finish. Even though it was an awful middle bit, to finish with back to back away wins and a 3-0 win at West Ham was fantastic.

    “It meant that the whole club got a bonus. The tea ladies, the grounds staff got a bonus.

    “That pleased me more than the players getting the bonus – everyone at the club did. It was terrific.

    “The grounds staff got a bonus and they were beaming because it got them away on holiday.

    “That was the great thing for me, that we finished 10th.

    “Now we have to repeat it. We can’t settle. We have to maintain it for the next five years.

    “We don’t want to drop out of the top 10 now, we want Sunderland to be established in the top 10.”

    That is a seriously big ask, Bruce reckons. Pointing to the business carried out by Liverpool – fifth last year – and Champions Manchester United he reckons Sunderland’s summer recruitment drive was necessary to keep the club progressing.

    “When you look at what the top five or six are doing this summer, we’re not going to break into that,” he said.

    “But I think we’re making big strides.

    “If I look at where we were two years ago when I came into the club and what I saw out there this morning, to be honest it’s night and day.

    “Other teams have improved, to be fair, but I think we’ve improved significantly. To be fair, that’s my job.”

    A week in Germany has helped that process.

    The only shadow over the camp has been the return of John O’Shea after just 48 hours following a hamstring tweak that required intensive treatment.

    Early estimates of a fortnight out look optimistic and he will be struggling to make the Liverpool trip in just under three weeks.

    But with plenty of alternative options, Bruce is not unduly concerned.

    Positivity bolsters the Black Cat cause for the moment, not least because Bruce is one of those ‘hand round the shoulder’ kind of bosses.

    He said: “The one thing I’m always trying to get across to people is that I want people to come to work and enjoy what they do.

    “What has happened in Germany is we’ve been here for eight days, we’re in the middle of nowhere in the middle of a bunch of trees, the weather has been terrific for training.

    “The pitches have been good, the food has been good and that’s what you want.”

    And then, finally, there is the effect that eight days of hard work has had on a group still getting to know each other.

    “We need to get them to gel quick,” he said.

    “There’s a good atmosphere among them, there seems to be a real feel-good factor with the squad which is important.

    “Ji doesn’t even understand a word of English but he’s getting there.

    “Sessegnon is integrating. He put the captain’s armband on, he’d never have done that before.

    “That is what I want to create.”
     
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  2. Commachio

    Commachio Rambo 2021

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    Really i was under the impression he learned English in his home country.
     
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  3. FlagFlyingHigh

    FlagFlyingHigh Active Member

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    Good read Syd <ok> ... and nice to hear our 10th place earned some of the 'normal earners' at SAFC some extra pennies too!
     
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  4. Steven Royston O'Neill

    Steven Royston O'Neill Well-Known Member

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    it got BC a holiday
     
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  5. Commachio

    Commachio Rambo 2021

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    Good old Steve, glad to see nowts changed.
     
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  6. FlagFlyingHigh

    FlagFlyingHigh Active Member

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    One way I hope???
     
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