There does seem to be this idea that the board are Machiavellian....think they are too busy running a football club. Things are usually more straight forward than they look.
Why on earth does he support Manchester United? He should support a team with real class ..... Barcelona if he is such a glory hunter!!!
How does a ban work in this instance? If they get no inside info they will just continue to make things up.
I think most boards are anything but machiavellian. Our board is a machine and well oiled. Reed is not let loose if secrets are to be kept and we get Kruger instead to give a more restrained view of things. I suspect Reed will be unshackled in the next couple of days to talk of our ambition again. Then we will get Kruger just after to give the same statements in essence just slightly more reserved. There is no doubt we use the press to our advantage these days and not in the Cortese way.
You make it sound like cynical, orchestrated PR though, or am I mistaken? The reason they talk like that is they actually mean it.
Well of course it's (hopefully) well-orchestrated PR. I mean, these are 100m companies with crazy fans and huge amounts of press following. I don't know if there's that much cloak-and-dagger type conspiracy to it, though. You manage your club to get the most revenue and/or best results. And you put the best spin on whatever it is you are doing. No different than any other business. If you are super into politics, I suppose you could put a political spin on it. But you can put that same political spin on interactions within your office. Schmooze the boss, sometimes you get a raise. The boss hates you or you suck at speaking at meetings or dress poorly, you tend not to do so well.
Exactly. Its a major business and it is utilising the quite recent phenomenon that is momentum. Social media, 24 hour news, constant feed of information via different sources, It is very cloak and dagger and has been aspoted very succesfully by UKIP / Corbyn / Isis etc etc. If there is no news you are forgotten so a feed here a feed there no matter how small (or in some cases untrue) keeps your name in the lights. Brand awareness. Kruger is well on top of things and I suspect that there are some quite loose leaks about stuff that is only slightly true because it will either ease bad news through or amplify good news. It is just clever business in this modern world. Keep your name out there in any way you can.
