Was'nt it a carlsberg ad where the woman had her man licking beer off the furniture to get him to clean up? a bit of 9 and 1/2 weeks style horniness i seem to remember.
Or typical sexist double-standards. If it had been a woman doing it the so-called equality groups would have been up in arms. Just call me the Male Eunich
There was one where the strapline was something like "so easy, even a man can use it". It was some kind of cleaning product, and the bloke in the ad was acting like a drunken chimp. Like you say, they'd never get away with it the other way round.