Sunderland has appointed Essentially Group to act as the Barclays Premier League club

Essentially will be responsible for developing and implementing Sunderland’s sponsorship strategy both within the UK and in international markets. “Essentially have a proven track record in delivering quality commercial programmes and sponsors in other major sports and we were very impressed with their desire to bring this experience and expertise to Premier League football,” said Sunderland CEO Margaret Byrne.

“We are also delighted they saw the same opportunities that we do at the Stadium of Light and look forward to working in partnership with them,” added Byrne, who was promoted from the role of legal director to chief executive at Sunderland earlier this month.

Essentially sales director Nick Hoyle said: “Sunderland have clearly signalled their intentions with the signing of nine new players. We are very excited to be part of the club’s journey and look forward to enjoying the shared success both on and off the pitch.”





were going from strength to strength these days great stuff

 

No more Tombola :-D. I hope they take into account taste aswell as profitability. I looked at every team in englands shirt sponsor and could only find a hand full worse than Tombola, it makes a mokery of our great shirt.

 

like i said mate i think things are on the up now, can only see better things ahead

 

"Essentially will be responsible for developing and implementing Sunderland’s sponsorship strategy..................."

I think this means they have been appointed to develop markets, not a shirt sponsor

 

I think the SOL my have a name change in the near future.

 

Think you could be right there mate as it'll all count towards our financial fair play bit. Shame really but these things need to be done to survive these days thanks for fook all FIFA.

 

"Essentially have a proven track record in delivering quality commercial programmes and sponsors in other major sports" How would this not mean kit sponsor? I read it as having a proven track record at delivering quality sponsors for their clients.

 

Maybe get Air Ghana?

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Got to be better than bingo ball chuckers mate not sure we'd get much mind, decent logo though.

 

I think many teams will follow the likes of bolton and stoke and most recently man city where they sign a major deal and the shirt sponsor and stadium sponsor are the same company.