What you have done here is answer questions with questions. You have basically just speculated about possibilities but provided absolutely zero evidence to assert how these speculations would directly link into the Hull Tigers brand. You have tried to provide analogies in the form of the mobile phone market 10 years ago but this situation is not at all analogous - in that situation Steve Jobs saw what the consumer market wanted and where the then dominant Blackberry and Nokia were failing. In this situation, would you suggest that Manchester United and Liverpool are failing and could Hull Tigers exploit their weaknesses? I see today that Microsoft are rebranding Internet Explorer to try and ditch the poor image that has made it seem inferior to Firefox and Chrome, (fairly or unfairly some might argue). So here we have a company trying to shake off a poor image via rebranding. But the new browser will still be Microsoft, so will still have that association. Hull City does not have a poor image however. Hull Tigers will still 'only' be Hull - it's not going to compete with the dominant clubs of Europe.
He has said that he hasn't done any. Ehab said they had no sponsor waiting on a name change. The FA commission report says they did not produce a business plan, which in itself would have contained any market research results. That all tells me that he hasn't done any.
They have the most unique name in the top flight and they aren't massively in front of us. Also Palace are they a massive draw to all these mega rich Eastern princes and royals
I can see how we will break into the Far East. But it all will depend on just how we do in the league. We have the ingredients to be successful in the BPL. To be sucessful we need a cash influx to get great players in order to propell us up the table. and to get that influx of cash, we need to have rich sponsors. The Far East is an untapped market. what is wrong with being a trailblazer? Being a leader and not a follower?
This is a good post. The only problem I have is that every reason for a change so far has been based on conjecture as mentioned above. Should there be a legitimate plan I'd trust the man who owns a flourishing business to see it through. I'm not suggesting Allam goes public with his plans because that wouldn't do himself or the club any favours... but it's been admitted there isn't one. Plus multiple marketing experts across various industries wrote articles over the past year or so claiming that the change would have no positive amd possibly only a negative effect. I agree with trying something new and being a pioneer in world football but for the sake of changing a name based on almost no business or marketing sense (it would seem) I still can't understand why Allam is so intent on making this into such the do or die deal that he's turned it into.
Great players are no guarantee of a higher league position. Changing your name is no guarantee of increasing revenue. Rich sponsors are no guarantee of success. The Far East isn't an untapped market. You are confusing trailblazer with laughing stock. You are confusing leader with dictator.
Bearing in mind all this name change has been going on almost two years why has not one company come out and said we want to sponsor Hull Tigers. Before you all say confidentiality, business secrets, or awaiting the FA approval, imagine the free publicity, they would big news in the media before paying even a penny.
So, it depends on how you do in the league. Nothing to do with the name. A team called Hull City doing well will attract more interest than a team called Hull Tigers not doing well.
off topic but but really random.. in my dream last night tony hibbert scored a goal, no idea why but it's out there
more money = better players! we have a fantastic manager with a wealth of experience. I am saying that we will be the leaders. instead of just following.
You're doing a good job convincing everybody you don't care Patty. Shame on your brethren leaving you here to fight the corner alone.
I am sure that he will have advisers and well if it all blows up in his face he won't be able to do business in this city again.
