Saw the tweets about it via Amber Nectar, dunno what it's about but it is funny them trying to get something like that noticed today of all days.
I thin its quite telling that they've chosen to do an event like this for sponsors at an upmarket (I assume) restaurant, rather than somewhere like handmade burger or nandos for an easy win with pass holders.
It's been on my twitter timeline pretty much all night and I can't remember seeing any link to charity at all. If true then ignore the above
Some of the players took part in a Hell's Kitchen Event to raise money for City's Official Charity Teenage Cancer. It's actually an evil plot somehow connected to the name change.