I've just checked and it looks like you can buy shirts from the major sportswear retailers for twelve of the twenty Premier League clubs. For another four clubs, you can buy them from local sports shops, or from online retailers(outside of each club's OWS). Only us, Palace, Southampton, Stoke and West Brom seem to be restricted to just being available from the club directly.
I don't really understand why our merchandising and club shop are so bad , surely it's an easy win to spend a bit of money on it to make a lot more ?
If you were, say, to buy a Liverpool shirt, in say a Southampton Sports Direct, how much of that cash you hand over goes to Liverpool?
I would guess that they buy them direct from the manufacturer. That is why clubs get such massive deals, £750 million over 10 years in Man Utd's case. They won't get a penny of any kit sold away from the club shop. Didn't Sports Direct have a fall out with Nike or Adidas so stopped selling kits made by that brand?
Is it just me that still doesn't understand the opening post? Hull FC are selling cheaper season passes than Fraizer Campbell?
More than nothing which is what we'd currently get if a City fan's Granny walked into sports direct into Sports Direct in Southampton looking to get her Grandson a Christmas present. I just did a quick trawl on Swedish sports sites and while you can get almost all of the Premier clubs and many of the Championship you can't get a City shirt. I can see why we'd do it in the lower leagues but if we are going to be a "global brand"...
According to Principles of Marketing By Frances Brassington, Stephen Pettitt approximately 50% goes to the manufacture and about 33% goes to the retailer. It's based on 2010 data though. So you have to balance the number of extra shirts you could possibly sell abroad or in large retailers versus the extra 33% you keep selling them in the club shop. I wonder what Umbro think about it? They're in the game of selling shirts after all.
I know we don't allow anything for sale apart from directly from the club, in fact I recall it being discussed at the FWG meeting I was at and I think JM saying it was a good thing, but I don't understand why. The bit that's shocking is if you can buy every other PL club's stuff at normal shops, as was suggested earlier in the thread.
So, if AA gets his way and changes our name will all these millions of people we will attract because of our rebranding have to come to Hull to buy all this metchandisewhich will bring us vast amounts of money in? He's a marketing genius you know. Have you seen his CV?
I'd just like to make a point here - anything to do with Sports Direct/Mike Ashley should be kicked into touch. Absolute scum firm and man.
