I doubt anyone will forget the existence of the Sun if the advert doesn't win any awards. It's not even an ad for the whole paper, just a quick reminder that they'll be covering football this season ........ hardly front page news
I completely agree that no one is going to forget the Sun as a result of the advert. The big picture mate, in my opinion is that that is a substandard advert. Some like it, some don't. Enough said.
Hahahahaha very good comparison mate. People who watch TV or go to the cinema with me rarely make the mistake of doing so twice.